Canadian retail brand HAVEN introduces a new sleek 990v5 sneaker design, giving the New Balance iconic silhouette an all-black colorway. The New England sports label interprets the sneaker in a new angle, adorning the sneaker with black and dark gray throughout the entire design.
The uppers are constructed from premium Horween leather, pig suede, and CORDURA weave for durability. The luxurious update is also informed with some reflective accents found across the uppers and laces that stand out in the dark. The overall design language comes from an angle that explores utilitarian aesthetics. The new sneaker is then rounded out with the signature New Balance ENCAP midsole in a dark gray hue.
All-Black Tonal Casual Sneakers
HAVEN Updates the New Balance Sleek 990sv5 in a New Colorway
Trend Themes
1. All-black Tonal Casual Sneakers - The trend of all-black tonal casual sneakers presents an opportunity for brands to reinterpret iconic silhouettes in sleek and minimalist designs.
2. Premium Materials and Construction - The trend of using premium materials like Horween leather, pig suede, and CORDURA weave in sneaker construction opens up disruptive innovation opportunities for brands looking to create high-end, durable footwear.
3. Utilitarian Aesthetics - The trend of incorporating utilitarian aesthetics in sneaker design offers a chance for brands to cater to consumers seeking functional and stylish footwear.
Industry Implications
1. Fashion Footwear - The fashion footwear industry can explore the trend of all-black tonal casual sneakers to introduce new designs that cater to consumers' desire for sleek and minimalist shoes.
2. Luxury Footwear - The luxury footwear industry can leverage the trend of using premium materials and construction to create exclusive, high-end sneakers that resonate with affluent consumers.
3. Outdoor Footwear - The outdoor footwear industry can embrace the trend of utilitarian aesthetics to develop rugged and functional sneakers that appeal to outdoor enthusiasts seeking both performance and style.