Skyy Vodka released a tech-savvy liquor bottle for that tied its brand to the party scene even more blatantly. Using embedded LED lights and sound sensors, the Skyy Vodka Electrifyy bottles -- as they were aptly dubbed -- would pulsate to the beat in clubs. They were created with bottle service in mind.
Basically inspired by music technology, specifically equalizer bars, the Skyy Vodka Electrifyy bottles were designed by Mode Design Group, a studio based in Long Island, New York. Entertainingly responsive, the bottle design is finished off with a glowing Skyy branding. This makes the bottles stand out all the more in the dark nightclub environment. It is powered by a battery base that is color-coordinated to the cap.
Glowing Liqour Bottles
The Limited Edition Skyy Vodka Electrifyy Bottle Glows to the Beat of Music
Trend Themes
1. LED Liquor Bottles - Disruptive innovation opportunity: Creating customizable LED liquor bottles that change colors and patterns according to the beat of music.
2. Interactive Beverage Packaging - Disruptive innovation opportunity: Developing beverage packaging that incorporates technology, such as sound sensors, to enhance consumer experiences.
3. Nightlife Branding Integration - Disruptive innovation opportunity: Integrating innovative branding techniques, like glowing logos, into products and services targeted at the nightlife industry.
Industry Implications
1. Alcohol and Spirits - Disruptive innovation opportunity: Leveraging technology to create unique and engaging packaging experiences for alcoholic beverages.
2. Entertainment and Nightlife - Disruptive innovation opportunity: Partnering with technology companies to enhance the nightclub experience through interactive beverage packaging.
3. Design and Branding - Disruptive innovation opportunity: Exploring new ways to incorporate innovative branding elements, such as glowing logos, into products and services across various industries.