Converse and Sky High Farm Workwear launched the second installment of their collaboration. The drop features a new Chuck 70 silhouette that reflects the ethos of the workwear brand: ‘Feed Your Neighbor, Love Your Neighbor.’ The motto directly correlates to Sky High Farm Workwear's aim to proliferate food sovereignty. The brand, which launched in February 2022, was envisioned to support the nonprofit farm (by the same name). Located in New York's Hudson Valley, the farm "strives to expand food access for communities in need while investing in long-term solutions to food insecurity."
The Converse x Sky High Farm Workwear footwear silhouette boasts an eye-catching University Blue colorway and Sky High Farm Workwear’s signature Strawberry-Moon logo which is printed on the lateral side. The medial side features the custom-branded star patch.
Workwear-Inspired Footwear Designs
The Converse x Sky High Farm Collaboration Features a New Drop
Trend Themes
1. Sustainable Workwear - Companies can collaborate with workwear brands to create more sustainable and socially responsible clothing options for consumers.
2. Community-based Collaborations - Partnerships between brands and local non-profits can create a more direct positive impact on communities, while also generating unique products.
3. Food Sovereignty - More brands are likely to adopt messaging and take action to support food sovereignty efforts around the world, either through partnerships or internal initiatives.
Industry Implications
1. Fashion - Fashion companies can explore workwear-inspired designs and collaborate with non-profits to create sustainable and impactful collections.
2. Agriculture - Agricultural organizations and companies can work with non-profits to invest in sustainable farming practices that promote food sovereignty and help communities in need.
3. Non-profit - Non-profits can explore innovative partnerships with brands to generate revenue and awareness for their cause, while also benefitting from unique products and design collaborations.