Claire's Stores, the iconic jewelry and accessories retailer aimed at Gen Z, recently announced a new collaboration with Sky Brown, Britain's youngest Olympian skateboarder and surfer. The 12-year-old professional skateboarder and surfer is set to compete for Team Great Britain in the 2020 Tokyo Olympics (delayed to 2021) and is also the winner of ABC's competition show, 'Dancing with the Stars: Juniors.'
The 37-piece skate-inspired jewelry collection will officially roll out on August 13th, 2020, exclusively at Claire's Stores. Paying homage Brown's vibrant surfer aesthetic, the series includes colorful braided bracelets, bright faux hair, chic shell chokers, and a variety of earrings and necklaces in playful patterns. In addition, each piece in the collection features a bright picture of Brown alongside her signature—making it easy for consumers to identify the collection.
Tween-Targeted Jewelry Lines
Claire's Brings on Olympian Sky Brown in New Jewelry Collaboration
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