As far as a website for a children's book goes this is pretty awesome. I love the interactive element of the site for Derek Landy's Skull Duggary Pleasent. I think the way you can personalise the film for your friends, this encouraging it to be sent as a viral rocks too.
It is also the right mix of scary for children!
Its well worth checking out and is you are wondering about Skullduggary then:
Implications - The Skullduggery Pleasant is a clever detective, magician, and master of subterfuge and Robin Hood-esque burglary. He's also a dead man. Now, if that isn't an alluring enough of a synopsis, I don't know what is.
Book Marketing for Kids Gets Interactive
Skullduggary Pleasent Online
Trend Themes
1. Interactive Book Marketing - Opportunity to engage readers through interactive elements in book marketing campaigns.
2. Personalized Content - Potential for creating customized content that can be easily shared and go viral.
3. Mix of Scary and Fun - Opportunity to create content that strikes the right balance between scary and entertaining for children.
Industry Implications
1. Children's Publishing - Opportunity for children's book publishers to incorporate interactive marketing strategies to engage young readers.
2. Digital Marketing - Opportunity for digital marketers to explore personalized content strategies for book promotion campaigns.
3. Film and Entertainment - Opportunity for filmmakers and entertainment companies to collaborate with authors and create interactive content based on popular books.