Japanese designer streetwear brand UNDERCOVER recently collaborated with an artist who goes by the name Skoloct for a new collection of apparel.
It's reported that parts of the collection were first unveiled on Instagram, in order to appeal to the younger demographics of consumers who UNDERCOVER's apparel primarily appeals to, with the label's platform boasting a following of nearly 500 thousand. Included in the collection are a series of jackets, comfortable pullovers, accessories, and more. All of the pieces feature bold graphics as well, which feature both the label's and Skoloct's names, in addition to the artist's unique work.
By collaborating with Skoloct, UNDERCOVER is able to offer its consumers truly original apparel, while also appealing to the artist's fan base too.
Japanese Art-Integrated Streetwear
Skoloct's Work Was Included on the New UNDERCOVER Collection
Trend Themes
1. Art-integrated Streetwear - The collaboration between UNDERCOVER and Skoloct showcases the trend of integrating art into streetwear, providing an opportunity for artists and fashion brands to create unique and original apparel.
2. Instagram Marketing - The use of Instagram to unveil parts of the collection highlights the trend of leveraging social media platforms for targeted marketing, presenting businesses with an opportunity to reach and engage with younger demographics.
3. Collaborative Fashion Design - The collaboration between UNDERCOVER and Skoloct exemplifies the trend of fashion brands partnering with artists or other designers to create innovative and exclusive collections, paving the way for new collaborations in the industry.
Industry Implications
1. Streetwear Fashion - The collaboration between UNDERCOVER and Skoloct falls within the streetwear fashion industry, offering disruptive innovation opportunities to brands seeking to incorporate art and collaborations into their apparel.
2. Art and Fashion - The integration of Skoloct's art into UNDERCOVER's collection highlights the potential for disruption and innovation within the intersection of art and fashion industries, enabling artists and fashion brands to tap into new markets.
3. Social Media Marketing - The use of Instagram as a marketing platform by UNDERCOVER demonstrates the potential for disruptive innovations in social media marketing, providing opportunities for businesses to connect with their target audience in a more targeted and engaging manner.