Unibail-Rodamco-Westfield (URW), the global developer and operator of Westfield shopping malls in the United States, has entered a new partnership with Kim Kardashian's skincare line SKKN BY KIM to launch a three-dimensional digital media campaign at the Westfield World Trade Center.
The new campaign features a 100-yard digital screen in the Oculus, which will display footage of Kim Kardashian showcasing her new product line. In addition, the screen features 3D images of the brand's face cream, eye cream, and exfoliator products.
"While we’ve helped a number of luxury brands tap into our audience in one of New York City’s largest transportation hubs, we are thrilled that SKKN BY KIM will be the first to use the power of The Westfield Network to reach and engage consumers in this dynamic and highly engaging way," said Colin Shaughnessy, vice president and director of U.S. Sales.
100-Yard 3D Screen Ads
URW Partners with SKKN BY KIM to Launch Massive Digital Activation
Trend Themes
1. 3D Advertising - The trend of using 3D technology for advertising campaigns, such as the 100-yard digital screen in the Oculus used in the SKKN BY KIM partnership with URW, provides an opportunity for businesses to create immersive and engaging experiences for their target audience.
2. Partnerships with Celebrities and Influencers - The use of celebrity and influencer partnerships in advertising campaigns, such as Kim Kardashian's partnership with SKKN BY KIM, presents an opportunity for businesses to increase brand awareness, credibility, and potential sales through leveraging the star power of well-known figures.
3. Dynamic and Interactive Advertisement - The trend of dynamic and interactive advertising, such as the SKKN BY KIM partnership with URW's use of the Westfield Network to engage customers in highly engaging ways, presents an opportunity for businesses to be creative and innovative in attracting and retaining customers in a crowded marketplace.
Industry Implications
1. Retail - Retail businesses can use the trend of 3D advertising to enhance the in-store experience for their customers, such as by displaying 3D images of products or creating immersive virtual reality experiences that showcase their products in unique and engaging ways.
2. Beauty and Skincare - Beauty and skincare businesses can leverage the trend of partnerships with celebrities and influencers to increase brand awareness and credibility, as well as create engaging digital and interactive campaigns that showcase their products in unique and memorable ways.
3. Digital Marketing - Digital marketing businesses can innovate and stand out in a crowded marketplace by employing the trend of dynamic and interactive advertising, such as by using social media platforms to create engaging campaigns that encourage user participation and interaction, building brand loyalty and engagement.