This limited-edition Skittles Pride packaging has been unveiled by the brand for Pride Month to help show support for the LGBTQ+ community and donate money towards a good cause this spring. The packaging features the signature rainbow colors that the candy is renowned for and boasts them accented by a series of community-focused images like hands holding one another and more. The branding was created in partnership with NERD Productions and will see $1 donated to GLAAD for every pack of Pride Skittles sold, up to $100,000.
Chief Marketing Officer, Mars Wrigley North America Gabrielle Wesley spoke on the limited-edition Skittles Pride packaging saying, "We know the LGBTQ+ community is one that is comprised of strong, dynamic individuals with a wide array of interests and passions. Our Skittles Pride pack and community celebrations are intended to inspire moments of everyday happiness by celebrating the LGBTQ+ community in a way that lets all unique colors shine."