Even though there is a vast multitude of skincare collections on the market, not many specify the climate that they are built for. Dérmica is a brand that focuses on a very niche consumer—people who find themselves living in very dry and arid climates. According to the company, it does not matter what kind of skin you have, because typically when you move to Alberta, "your skin becomes extremely dry in some areas, and extremely oily in others, and suddenly your skin is breaking out."
Dérmica is disrupting all the conventional skincare collections on the market by introducing a full skincare routine, with formulas specifically engineered to handle the Alberta climate. These include the Gentle Enzyme Exfoliant, the Daily Polishing Cleanser, the Conditioning Hydration and the Oil Free Moisturizer.
Alberta-Targeted Skincare Collections
Dérmica Answers the Needs of Consumers in Alberta
Trend Themes
1. Climate-specific Skincare - Dérmica is disrupting conventional skincare collections by introducing formulas engineered to handle the specific climate of Alberta.
2. Niche Skincare Brands - Dérmica is catering to a very specific niche of consumers who live in dry and arid climates.
3. Personalized Skincare Solutions - Dérmica is providing personalized skincare solutions for individuals experiencing unique skin issues based on their environment.
Industry Implications
1. Skincare - Dérmica is disrupting the skincare industry by providing personalized solutions based on the climate in which their customers live.
2. Beauty - Dérmica is a niche brand catering to individuals who have unique skincare concerns due to living in a specific climate, disrupting the overall beauty industry.
3. Health and Wellness - Dérmica is providing a solution to individuals in Alberta dealing with skin issues related to living in a dry and arid climate, disrupting the health and wellness industry as a whole.