This empowering skincare campaign by premium Japanese brand SK-II is meant to break the stigmatic notion that women have to wear makeup in order to be perceived as beautiful. For the ongoing #BareSkinProject, the brand taps into Chloë Grace Moretz — an American actress who most notably appears in the popular movie franchise Kick-Ass.
The skincare campaign is focused not only on pushing SK-II's Facial Treatment Essence but also offers a marketed confidence-boost to women everywhere. Shot by Magnum Photos' Christopher Anderson and Alessandra Sanguinetti, the photographs, and the commercial feature an all-natural and unretouched Chloë Grace Moretz. This good-natured skincare campaign is yet another example of how beauty brands are moving toward understanding, nurturing and supporting their consumer by standing up to unrealistic standards.
Photo Credits: Magnum Photos
Confidence-Boosting Skincare Campaigns
Sk-II's '#BareSkinProject Taps into Chloë Grace Moretz
Trend Themes
1. Makeup-free Beauty Campaigns - Beauty brands are launching makeup-free campaigns to break the stigma around the notion that women have to wear makeup to be perceived as beautiful.
2. Unretouched Model Campaigns - Beauty brands are promoting body positivity by featuring unretouched models and celebrities in their campaigns.
3. Confidence-boosting Skincare - Skincare brands are highlighting the confidence-boosting benefits of their products to empower women and promote self-care.
Industry Implications
1. Beauty and Skincare Industry - The beauty and skincare industry can further disrupt traditional beauty standards and empower consumers by launching more makeup-free and unretouched campaigns.
2. Entertainment Industry - The entertainment industry can collaborate with beauty brands to feature diverse and unretouched talents in their campaigns to promote body positivity and self-confidence.
3. Photography Industry - The photography industry can contribute to the beauty industry's shift toward promoting natural beauty by specializing in unretouched and authentic photography.
