In an effort to be more inclusive to various countries that use its platform, Pinterest recently announced the expansion of its skin tone range feature to include thirteen additional countries including France, Italy, Spain, Germany, Switzerland, Austria, Netherlands, India, Indonesia, Mexico, Argentina, Brazil, and Colombia.
The feature allows Pinterest users to refine their beauty-related searches based on a set of skin tone ranges. The feature will show then content that is similar to the skin tone range the user has selected. According to the brand, the motivation behind the inclusive initiative stems from continuing to make "it easy for Pinners to discover beauty inspiration that is relevant and personalized for their selected skin tone, style and taste."
Inclusive Skin Tone Features
Pinterest Expanded its Skin Tone Range Feature to More Countries
Trend Themes
1. Inclusive Beauty - Opportunity for beauty brands to expand their offerings to cater to more diverse skin tones.
2. Personalized Search - Opportunity for other search engines to follow in Pinterest's footsteps and offer personalized search options based on specific user preferences.
3. Global Diversity - Opportunity for other industries to expand their reach by embracing and reflecting diversity on a global scale.
Industry Implications
1. Beauty - Beauty brands can create and market products to cater to diverse skin tones and cultures.
2. Search Engines - Search engine brands can offer more personalized options based on individual user preferences, expanding their user base.
3. Social Media - Social media platforms can expand their global footprint by embracing and reflecting diversity beyond borders.