Free The Birds, a UK-based design agency specializing in health and beauty brands, has unveiled its latest branding and packaging identity for Skin Therapy, an everyday skincare brand that sells a wide range of products for Adults, Kids, and Babies.
Free The Birds tackled a rebrand of Skin Therapy's sub-brands, intending to create an overarching sense of cohesiveness between them all. As a result, all the products -- from face washes to body lotions and lip balms -- have been given a warm and wholesome look and identity.
For example, the Baby range includes playful animations of different animals but delivers them in a soft, minimalist style. Similarly, the Spa collection consists of a modest branding that features decorative swirls and turquoise hues, evoking feelings of relaxation and indulgence.
Cohesive Skincare Brand Designs
'Free The Birds' Unveils New Branding for Skin Therapy
Trend Themes
1. Cohesive Branding Packaging - Creating a cohesive look and identity among all products in a brand line through clever packaging design and branding.
2. Kid-friendly Skincare Products - Development of skincare products like lotions, balms, and treatments that are specially designed, friendly, and suitable for children.
3. Minimalist Spa Collection Branding - Using minimalist style, decorative swirls, and soothing hues to invoke relaxation and indulgence in spa collections.
Industry Implications
1. Skincare Industry - The skincare industry can enhance their product line by using cohesive branding and packaging to entice customers with a wholesome and coherent range of products.
2. Design Industry - The design industry could take cues from the warm and minimalist approach used by Free The Birds to develop a cohesive design solution for their many clients.
3. Children Products Industry - Developing kid-friendly skincare products and treatments that are attractive, stimulating, and soothing to children could be a growth opportunity for the children’s products industry.