SKIMS is following up its recent ‘Romance’ collection with a new range of hotel-themed sleepwear for the ultimate ‘SKIMS HOTEL’ experience. The collection comprises pajamas and sleepwear items in ‘Marble,’ ‘Moonstone,’ and ‘Cheery Blossom’ colorways. Sleep separates are available for the full SKIMS look, including the ‘SKIMS HOTEL SLEEP BRALETTE,’ ‘SKIMS HOTEL BOXER’ and ‘SKIMS HOTEL SLEEP BUTTON UP TOP.’ The campaign depicts Kardashian in this standout set, lounging in a luxe hotel room.
Other items include a pair of fluffy hotel slippers, a long-length night dress, and a hotel robe. Other campaign images depict models in the new apparel, eating fast food and posing with towels wrapped around wet hair. The ‘SKIMS HOTEL’ collection can be shopped on the SKIMS website while quantities last.
Luxe Hotel Loungewear
SKIMS Debuts the 'SKIMS HOTEL' Sleepwear and Campaign
Trend Themes
1. Hotel-themed Sleepwear - There may be potential for other fashion brands to explore hotel-themed clothing collections for different occasions such as travel or staycations.
2. Luxury Loungewear - The growing demand for high quality and stylish loungewear presents a great opportunity for new market entrants to introduce innovative and sustainable materials.
3. Influencer Marketing - More brands may collaborate with social media influencers to launch new product collections or promote exclusivity.
Industry Implications
1. Fashion - The fashion industry may consider exploring hotel and travel-inspired collections to capitalize on changing consumer preferences.
2. Hospitality - Hotels and hospitality businesses may explore collaborations with fashion brands to enhance their guests' experiences with exclusive clothing collections.
3. Marketing - There may be opportunities for marketing agencies to provide influencer marketing services to promote new product launches and drive sales.