Two football players and one unique challenge; that was the simple premise behind the launch of The Locker Room by Foot Locker, a new store dedicated to on-field performance.
The skills challenge involved kicking as many footballs into open lockers in the fastest time possible. The lockers were placed at varying heights and positions across the face of an official goal. Standing 10 meters away, two players, both from Arsenal (world class goalkeeper Wojciech Szczesny and Alex Song) attempted the challenge, appropriately named The Obsession Tour.
The skills challenge would surely be no match for the professional athletes. The engaging and interactive skills challenge was then opened to the public, who attempted to beat the professional's score (or not, as the case may be).
The activity was all about driving awareness of the launch of The Locker Room by Foot Locker. What better way of encouraging members of the public to take part than providing a unique experience where the challenge is set by two well known professional athletes?
On-Field Practice Stunts
The Locker Room by Foot Locker Challenges Player Skills
Trend Themes
1. Athletic Performance Challenges - Retail stores could implement similar on-field challenges to promote athletic performance products and engage consumers.
2. Interactive Sport Experiences - Providing unique, interactive experiences for customers can increase brand awareness and drive foot traffic to retail locations.
3. Celebrity-endorsed Challenges - Partnering with professional athletes to create skill challenges can attract attention and promote brand credibility.
Industry Implications
1. Retail - Sporting goods retailers can benefit from creating on-field challenges to promote their products and drive sales.
2. Marketing - Developing unique and engaging experiences for consumers can be an effective marketing strategy, driving brand awareness and customer loyalty.
3. Sports - Partnering with professional athletes to showcase skill challenges can leverage their credibility to promote products and increase fan engagement.