In a decisively skate culture-inspired lookbook, fashion label Marino Infantry showcases its new t-shirt offerings for the Summer 2018 season. The collection is particularly graphic-heavy and it boasts a new logo, a collaboration with New Era, as well as a full-back psychedelia-inspired skull illustration. Each piece retails for $50 USD.
The fashion label is the project of American musician A$ap Ant who delivers a successful representation of skate culture-inspired fashion within the context of casual streetwear.
The colorful graphic tees are debuted in a dynamic lookbook that is strategically catered to a targeted audience. The photographs depict a group of youthful skaters who are shredding the night on their decks with the latest Marino Infantry tees on.
Skate Culture-Inspired Tees
Marino Infantry Drops a Modest Graphic Collection for Summer 2018
Trend Themes
1. Graphic-heavy Tees - The trend of graphic-heavy tees presents an opportunity for fashion labels to tap into skate culture-inspired fashion and casual streetwear.
2. Skate Culture-inspired Fashion - The trend of skate culture-inspired fashion allows for the creation of apparel that resonates with a youthful audience and captures the essence of streetwear.
3. Targeted Lookbooks - The trend of targeted lookbooks enables fashion brands to create dynamic and engaging visual content that resonates with specific audiences.
Industry Implications
1. Fashion - The fashion industry can explore disruptive innovation opportunities by incorporating graphic-heavy tees and skate culture-inspired fashion into their collections.
2. Streetwear - The streetwear industry can embrace disruptive innovation opportunities by incorporating skate culture-inspired fashion and targeted lookbooks to cater to a youthful audience.
3. Photography and Visual Content Creation - The photography and visual content creation industry can leverage disruptive innovation opportunities by specializing in creating targeted lookbooks that effectively capture the essence of a brand and resonate with specific target audiences.