The latest skate collab is by adidas Skateboarding and Tokyo-based brand Evisen. The partnership explores the cultural similarities and differences in the community within Eastern and Western contexts. The collection -- which consists of five stylish offerings, is designed to hit the intersection of functionality and fashion-forward appeal.
The garments are cross-seasonal, allowing individuals to layer-up and wear the clothing year-round. From a heavy-weight fleece crewneck that is bound to keep one cozy and warm to a woven pique fabric jersey that features water-resisting qualities, the skate collab is supplemented by a custom 3MC footwear. Part of a previous adidas Skateboarding shoe range, this model is developed with strong references to the aesthetics of Evisen. Naturally, the footwear is made to be extremely durable and flexible to promote natural and supported movements.
Culturally Influenced Skate Collabs
adidas Skateboarding and Evisen Produce a Five-Piece Capsule
Trend Themes
1. Culturally-influenced Collaborations - Brands can explore cultural similarities and differences to create unique and inclusive collaborations in various industries.
2. Functional Fashion - There is a growing demand for practical yet stylish clothing, footwear, and accessories that can be worn year-round in different environments.
3. Customized Footwear - Brands can develop footwear that incorporates the aesthetics and features of other brands to create unique and durable products that offer natural and supported movements.
Industry Implications
1. Fashion - Fashion brands can collaborate with other brands from different cultures to create clothing that is functional, stylish, and inclusive.
2. Footwear - Footwear companies can develop customized products that offer the desired aesthetics and functionalities of other brands to appeal to a broader range of customers.
3. Sports and Leisure - Sports and leisure brands can incorporate cultural influences into their products and designs to cater to diverse audiences of different ages, genders, and backgrounds.