Sene, "a brand that seeks to empower people of all shapes, colors, and sizes," is stepping up its inclusive clothing range with a new sizeless denim capsule. Launched in collaboration with actress, singer, and entrepreneur Ashley Tisdale, Sene gives "a Perfect Fit Guarantee" for these garments.
To take advantage of the inclusive, comfortable, and style-minded Sene x Ashley Tisdale sizeless denim collection, consumers need to take the brand's proprietary SmartFit Quiz from home. The quiz will generate "a unique one-of-a-kind denim fit" for each user and the best part is that there is no measuring or scanning required. Thereafter, the jeans are cut from scratch and shipped within two weeks. Sene uses vintage-inspired Japanese denim as the main material.
Sizeless Denim Collections
Sene Works with Ashley Tisdale on a Sizeless Denim Capsule
Trend Themes
1. Sizeless Clothing - Brands should consider creating sizeless clothing collections, providing customers with more size-inclusive options and emphasizing the value of customization.
2. Online Smartfit Quizzes - Businesses should develop online smartfit quizzes that tailor clothing and footwear to individual customer needs, providing consumers with a more personalized experience.
3. Sustainable Denim - Brands looking to provide more eco-friendly options should consider using vintage-inspired Japanese denim material, which is sustainable, comfortable, and stylish.
Industry Implications
1. Fashion - Through sizeless denim collections, the fashion industry has the potential to become more inclusive and promote sustainable material choices for their product lines.
2. E-commerce - By implementing smartfit quizzes on their platforms, e-commerce companies can offer customers personalized products and increase consumer satisfaction and loyalty.
3. Sustainability - Sustainable denim manufacturers can use vintage-inspired Japanese denim to create environmentally-friendly products that appeal to consumers and contribute to a more sustainable fashion industry.