It looks like someone set fire to the corners of each print in the Sita Murt SS12 ad campaign. The burned-out filter effect gives the campaign a vintage vibe that is both beautiful and disturbing. Since the fashion is anything but disturbing, the finish lends each outfit a dramatic look that is very alluring.
Lensed by Spanish fashion photographer Txema Yeste, the Sita Murt SS12 ad campaign is shot in color and black and white. With art direction by Mirja Jacobs and Daniel Ayuso, the photo shoot is all sea and sky, with the occasional appearance of wood and sand. Model Katrin Thormann strikes effortlessly chic poses in the windswept scenes. The femininely classic ensembles were accentuated by natural-looking hair and makeup by beauty artist Sonia Pena.
Burnt-Like Fashion Prints
The Sita Murt SS12 Ad Campaign Stars a Windswept Katrin Thormann
Trend Themes
1. Burnt-like Fashion Prints - Opportunity for fashion brands to incorporate burnt-out filter effects into their ad campaigns for a vintage and dramatic look.
2. Vintage Vibes in Fashion Photography - Opportunity for fashion photographers to experiment with burnt-out filter effects to create a vintage aesthetic in their photo shoots.
3. Effortlessly Chic Poses - Opportunity for models and fashion brands to adopt windswept and relaxed poses to create an effortlessly chic vibe in their ad campaigns.
Industry Implications
1. Fashion Photography - Opportunity for companies in the fashion photography industry to provide services that specialize in creating vintage aesthetics using burnt-out filter effects.
2. Fashion Brands - Opportunity for fashion brands to collaborate with photographers and models to create ad campaigns that embody a vintage and effortlessly chic style.
3. Beauty Artists - Opportunity for beauty artists to develop makeup and hairstyling techniques that enhance the natural-looking and windswept appearance showcased in the Sita Murt SS12 ad campaign.