Los Angeles is known as a health food mecca and 7-Eleven is highlighting better-for-you 'Sips & Snacks' at more than 100 locations in this area. 7-Eleven hand-picked up-and-coming companies that it sees "doing food and drinks differently" and will be spotlighting these innovative products in-store.
While some of 7-Eleven's 'Sips and Snacks That Love You Back' are keto, paleo, vegan and organic, others are high in protein, low-glycemic, free from gluten, cold-pressed and nutrient-dense. These carefully curated products for health-conscious snackers also include special selections for a wide range of people, including those who are looking for functional fuel or simply something to fit their alternative diet.
Some of the emerging brands and products that 7-Eleven is spotlighting include Kabaki Kenyan Purple Tea, Fishpeople Jerky, Shroom Crisps and BrainJuice, among many others.
Health-Centric Convenience Store Displays
7-Eleven is Spotlighting Better-for-You 'Sips & Snacks'
Trend Themes
1. Convenience Store Health Foods - The trend of convenience stores offering healthier food options creates an opportunity for disruptive innovation in the traditional convenience store industry.
2. Curated Health Snacks - The practice of curating healthier snack options for health-conscious consumers provides an opening for disruptive innovation in the snack food industry.
3. Alternative Diet Products - The rising demand for products that cater to alternative diets presents an opportunity for disruptive innovation in the food and beverage industry.
Industry Implications
1. Convenience Store - The convenience store industry can explore the development of health-centric displays and better-for-you products to cater to changing consumer preferences.
2. Snack Food - The snack food industry can capitalize on the trend of offering curated health snacks to tap into the growing market of health-conscious consumers.
3. Food and Beverage - The food and beverage industry can innovate by creating products that cater to specialized diets, such as keto, paleo, vegan, and gluten-free, to meet the diverse needs of consumers.