Meatless fare is often associated with either a lengthy cooking process from home or a trip to a restaurant, but the new Gardein single-serve meals are positioned as a new option that aims to change this. Made with 100% non-GMO plant-based protein ingredients, the meals are available now across the US from select retailers and maintain a convenient profile for consumers to appreciate.
The meals come in four distinctly flavorful options and can be easily prepared without fuss to access high-quality meatless fare without the associated high price tag. The Gardein single-serve meals have been launched alongside the 'Breakfast Saus’age Patties,' which are reported to contain 75% less fat than traditional pork sausage and offer six grams of plant-based protein per serving.
Convenient Plant-Based Meals
The New Gardein Single-Serve Meals Make Meatless Fare Easy to Access
Trend Themes
1. Convenient Plant-based Foods - The rise of easy-to-access plant-based meal options represents a disruptive innovation opportunity for grocery stores and food delivery services.
2. Single-serve Meal Kits - Single-serve meal kits, whether plant-based or not, offer a disruptive innovation opportunity for busy consumers seeking convenience and portion control.
3. Non-gmo Protein Ingredients - As consumers become increasingly health-conscious and sustainability-focused, non-GMO plant-based protein ingredients represent a disruptive innovation opportunity for food brands and ingredient suppliers.
Industry Implications
1. Plant-based Foods - Plant-based food companies have a disruptive innovation opportunity in offering convenient single-serve meals to consumers seeking meatless options.
2. Grocery Retail - Grocery retailers have a disruptive innovation opportunity in offering convenient plant-based meal options, either pre-packaged or as meal kits, to busy consumers with health and sustainability concerns.
3. Food Delivery Services - Food delivery services have a disruptive innovation opportunity in offering plant-based single-serve meal kits to consumers seeking healthy, convenient options delivered straight to their door.