Young's Seafood launched its Simply Steam meals to appeal to young, health-conscious consumers who are looking for a quick and easy meal option that's low in fat, high in protein and packed with flavor.
The fish-based Simply Steam meals in Salmon Fillet & Sweet Chilli and Haddock Fillet & Parsley varieties come in at under 300 calories and are free from artificial ingredients. These complete seafood meals are sold as frozen goods that are packaged in a first-of-its-kind Perfect Steam Tray, which is fully transparent and vacuum-sealed to preserve flavor and nutrients. The single-serve meals contain a single fillet of fish, some sort of starch—either rice or potatoes—and a selection of seasoned vegetables to round out the meal, which can be made in the microwave in minutes.
Steamed Seafood Meals
The 'Simply Steam' Meals by Young's Seafood are High in Protein & Low in Fat
Trend Themes
1. Healthy Convenience Meals - Convenience meals that are not only quick but are also healthy and packed with nutrients.
2. Transparent Packaging - Innovating packaging by using fully transparent and vacuum-sealed trays for food preservation.
3. Single-serve Meals - Creation of meals that contain only a single fillet of fish and serve as a complete meal.
Industry Implications
1. Frozen Food Industry - The frozen food industry could cater to young, health-conscious consumers by offering low-fat, high-protein, complete meal options.
2. Packaging Industry - The packaging industry should consider investing in developing novel packaging options to better preserve flavor and nutrients of healthy meals.
3. Seafood Industry - The seafood industry could focus on providing healthy, easy-to-make, single-serve meals using only fresh and natural ingredients.