The Simply Roasted Sour Cream & Chive potato chips are being added to the brand's product portfolio of lower-fat snacks as the perfect option for consumers to pick up this spring.
The snack product is inspired by the signature flavor of traditional potato chips, but boast 50% less fat than alternatives with 99-calories per serving. The vegan-friendly chips are gluten-free and crafted with real, sliced potatoes that have been triple cooked to ensure the utmost attention to the perfect crunch. Consumers in the UK can pick up the snack from the brand directly as well as through retailers like Amazon, Whole Foods and more.
Managing Director Stuart Monk spoke on the new Simply Roasted Sour Cream & Chive potato chips saying. "Brilliant flavour is so important in our category. Traditionally crisps that are ‘better for you’ often fall into the trap of also being ‘blander for you’. We’re on a mission to prove that while our crisps are under 99 calories, contain 50% less fat and are made with 25% less salt than regular crisps, they can be just as crunchy and flavourful, if not even more so."
Savory Lower-Fat Potato Chips
Simply Roasted Sour Cream & Chive Crisps are 99-Calories Per Serving
Trend Themes
1. Low-fat-snack-products - The rise of low-fat snack products with innovative flavors and textures is challenging traditional perceptions of indulgence and health in the snack industry.
2. Vegan-friendly-snack-options - The increasing availability of vegan-friendly snack options made with natural ingredients presents a disruptive opportunity for brands to cater to a growing health-conscious and environmentally-aware consumer base.
3. Direct-to-consumer-distribution - The shift towards direct-to-consumer distribution channels for snack products offers brands the chance to establish stronger connections with customers and gain valuable insights into consumer preferences and behaviors.
Industry Implications
1. Snack-food-industry - In the snack food industry, the emergence of savory lower-fat potato chips is fueling innovation and redefining the boundaries between flavorful indulgence and health-conscious choices.
2. Retail-distribution-sector - Within the retail distribution sector, the introduction of new lower-fat snack options like Simply Roasted Sour Cream & Chive potato chips opens up opportunities for retailers to attract health-conscious consumers seeking convenient and delicious products.
3. Food-production-market - The evolving food production market is witnessing a shift towards healthier and more nutritious snack options like vegan-friendly chips, reflecting changing consumer preferences and demands for transparency and quality ingredients.