7-Eleven's are located on nearly every busy street corner, making the late-night convenience store the perfect location to retail an affordable cosmetics line called 'Simply Me Beauty.'
The line consists of BB creams, concealers, mascara, lipsticks, makeup removing wipes and more, offering consumers a one-stop shop to fulfill virtually any toiletry or vanity-related requirement. To make maters even more convenient, everything in the line is priced under $5, making for an affordable beauty alternative.
The 37-piece line offers something to cater to any consumer's needs, whether it's a single parent looking to grab a new lipstick while picking up toilet paper, or a late-night party animal hoping to touch-up one's makeup prior to heading out, without breaking the bank.
Most notably, the brand has promised to continue to expand its product offerings, so that it features a shade that complements any skin tone.
Convenience Store Cosmetic Brands
7-Eleven Launched Its Own Beauty Line Called 'Simply Me Beauty'
Trend Themes
1. Affordable Convenience Store Cosmetics - The launch of 7-Eleven's 'Simply Me Beauty' line highlights the trend of affordable cosmetics being sold at convenience stores.
2. One-stop Shop Toiletries - The 'Simply Me Beauty' line offers a wide range of toiletry products, catering to the trend of consumers seeking convenient one-stop shops.
3. Expanding Cosmetic Product Offerings - 7-Eleven's promise to expand its product offerings reflects the trend of cosmetic brands continuously introducing new products.
Industry Implications
1. Convenience Store - Convenience stores can take advantage of the trend by partnering with cosmetic brands to offer affordable beauty products on their shelves.
2. Beauty and Cosmetics - Beauty and cosmetic companies can consider expanding their distribution to convenience store chains to reach a wider consumer base.
3. Retail and E-commerce - Retailers and e-commerce platforms can tap into the trend by featuring affordable convenience store cosmetics as part of their product offerings.