Simply Be, a UK-based curvy fashion retailer that offers sizes 12 through 32, recently rebranded after consumers criticized its choice to use only size 12 models last year, Teen Vogue reports. Listening to what was said on social media about the topic, Simply Be is back with a fresh line that uses models of different sizes to promote the summery apparel, which is available in sizes 6 through 34.
The images that promote the apparel show women in powerful poses, wearing the flattering apparel in front of statement backdrops. In addition to the many new swimwear styles that the brand released for the summer, there's also plenty of fashion-forward athleisure and festival-ready dresses, onesies and more available online.
Rebranded Curvy Fashion Campaigns
Simply Be Recently Upgraded Its Site and Its Selection
Trend Themes
1. Inclusive Fashion - By using models of different sizes to promote their apparel, Simply Be is tapping into the growing trend of inclusive fashion and embracing body positivity.
2. Social Media Listening - Simply Be's rebranding efforts demonstrate the importance of listening to customer feedback on social media platforms and making necessary changes to stay relevant in the market.
3. Powerful Visual Branding - Simply Be's use of powerful poses and statement backdrops in their promotional images showcases the trend of visual storytelling and brand identity in the fashion industry.
Industry Implications
1. Curvy Fashion Retailers - The rebranding of Simply Be highlights the disruptive innovation opportunities available for curvy fashion retailers to cater to a diverse range of sizes and promote body positivity.
2. Athleisure and Activewear - The fashion-forward athleisure and festival-ready styles offered by Simply Be indicate the potential for growth and innovation in the athleisure industry.
3. Online Retail and E-commerce - Simply Be's upgraded website and online selection exemplify the increasing importance of online retail and e-commerce, providing opportunities for further digital disruption in the fashion industry.