Following a shutdown and then a relaunch earlier this year, Skkn by Kim (Kim Kardashian‘s makeup and skincare line) is back and now it's making waves with a brand-new product called the Silk Matte Lip.
The new Silk Matte Lip is a cream lipstick that features a light and creamy formulation, but delivers a matte appearance. While other mattifying lipsticks can feel tight after some time, the new Silk Matte Lip product is specially formulates to keep lips moist and hydrated for up to eight hours. This is thanks to a combination of hydrating waxes and oils, and a lack of drying ingredients.
Best of all, the new Silk Matte Lipstick comes in 10 neutral shades ranging from 'Light Peach-Pink Nude' to 'Deep Mahogany Nude.' All of which are available now from the SKKN by Kim website.
Mattifying Cream Lipsticks
Skkn by Kim is Launching a New Silk Matte Lip Product
Trend Themes
1. Moisturizing Matte Lipsticks - Creamy matte lipsticks that combine hydrating ingredients offer a novel solution to the discomfort often associated with traditional matte formulations.
2. Neutral Shade Expansion - Expanding product lines to include a variety of neutral shades caters to diverse skin tones, enhancing inclusivity in the beauty market.
3. Celebrity-endorsed Beauty Products - Celebrity-backed brands continue to leverage their influence to introduce innovative beauty formulations that quickly gain consumer trust and market traction.
Industry Implications
1. Cosmetics - The cosmetics industry sees growth opportunities in developing products that blend hydration with long-lasting matte finishes.
2. E-commerce - E-commerce platforms benefit from the launch of exclusive online products that can drive traffic and sales through celebrity endorsements.
3. Celebrity Branding - Celebrity branding creates powerful marketing dynamics for new product lines, changing how consumers engage with endorsements and product recommendations.