The Sigur Ros 'Valtari Mystery Film Experiment' takes the captivating sounds of the band and marries them with stunning visuals of indie film makers.
All given the same budget, a dozen film makers were comissioned to create music videos for tracks from a Sigur Rós album. The artists were given creative freedom, and were simply asked to make visuals for whatever came to mind. Says the band on the reasoning behind this project: "we never meant our music to come with a pre-programmed emotional response. We don’t want to tell anyone how to feel and what to take from it."
The results have been phenomenal, and their latest release from the project is no exception. Featuring cinematic capacities that evoke a sense of existential reflection, the just-released video for 'Varúð' by photographer Ryan McGinley is emotive.
It will be fascinating to see the next few releases from the Valtari Mystery Film Experiment.
Crowd-Sourced Music Videos
The Sigur Ros 'Valtari Mystery Film Experiment' Encourages Novelty
Trend Themes
1. Crowd-sourced Music Videos - The trend of utilizing crowd-sourced visuals to pair with music could change the traditional music video production process.
2. Emphasizing Creative Freedom - The trend of giving artists creative freedom when working on a project could result in unique and innovative outputs.
3. Minimalist Approach in Music Videos - The trend of simplistic and reflective videos creates emotionally impactful visuals that highlight music in a unique way.
Industry Implications
1. Music Industry - Traditional music video production companies may need to adapt and innovate to keep up with the trend of crowd-sourced visuals and creative freedom in music videos.
2. Film Production Industry - The trend of crowd-sourced visuals presents a new market for indie film makers to showcase their talents and create innovative visuals for music videos.
3. Advertising Industry - The trend of minimalist and emotionally impactful visuals in music videos provides an opportunity for brands to collaborate with artists to create unique and memorable advertisements.