The London Design Festival celebrates the unique and avant-garde blurring of artwork with interactive installations, and creatives Luke Morgan and Morag Myerscough add to the fleet with their sculptural piece called the 'Sign Machine.' The installation is interactive, allowing viewers to play around with different words and objects suspended on rods to create sentences that reflect their current thoughts or emotional state.
The project is put together to be responsive to each individual visitor visiting the space. The viewer sits in one of the two chairs and can pull on the different levers to move around the words, objects and items. The intermingling and intersection of contrasting thoughts and objects allow viewers to create sentences or expressions that are reflective of themselves.Photo Credits: designboom, supergrouplondon
Kinetic Sign Sculptures
The 'Sign Machine' Lets Viewers Interact to Create Their Own Sentences
Trend Themes
1. Interactive Installations - The 'Sign Machine' is an example of an interactive installation that allows viewers to create their own sentences, indicating a trend of immersive and participatory art experiences.
2. Blurring Artwork - The London Design Festival showcases installations that blur the boundaries between artwork and interactive experiences, suggesting a trend of merging different artistic mediums.
3. Reflective Expression - The 'Sign Machine' enables viewers to create sentences that reflect their thoughts and emotions, highlighting a trend of art installations that encourage self-expression.
Industry Implications
1. Art and Design - The 'Sign Machine' demonstrates an innovation opportunity for artists and designers to explore new ways of engaging with audiences through interactive installations.
2. Event Planning - The London Design Festival's focus on interactive installations presents an opportunity for event planners to incorporate immersive experiences into their events to engage attendees.
3. Retail and Marketing - Interactive installations like the 'Sign Machine' can be adopted by retail and marketing industries to create unique and engaging experiences that attract and captivate customers.