Some consumers are upset with the water bottle company SIGG, after its announcement that some of its older containers may contain the harmful BPA component in the liners. To quell one particular SIGG customer, the company gave her a $50,000 gift card (presumably to buy more SIGG bottles?).
As the Consumerist says, after a female SIGG customer returned two of her tainted bottles and bought two more with her previous store credit, "something went horribly wrong, and now she has a store credit for just under $50,000."
$50,000 Gift Cards
Sigg Customer Receives Renumeration for Tainted Containers
Trend Themes
1. Bpa-free Alternatives - The trend of consumers demanding BPA-free products provides an opportunity for companies to develop and market safe alternatives to products containing harmful chemicals like BPA.
2. Customer Compensation - The trend of compensating customers for product issues presents an opportunity for companies to enhance customer loyalty and regain trust by offering generous compensation, such as gift cards or store credit.
3. Product Safety Transparency - The trend of consumers demanding transparency in product safety information creates an opportunity for companies to be proactive in disclosing potential issues and taking decisive action to address them.
Industry Implications
1. Consumer Goods - The consumer goods industry can benefit from the trend of BPA-free alternatives by developing and manufacturing a wide range of safe and eco-friendly products, such as water bottles and food containers.
2. Retail - The retail industry can capitalize on the trend of customer compensation by implementing effective customer service strategies that prioritize customer satisfaction and offer appropriate compensation for product issues.
3. Health and Wellness - The health and wellness industry can take advantage of the trend of product safety transparency by promoting and selling products that meet strict safety standards and providing clear information about the materials used and any potential health risks.