In conjunction with the release of the Sierra Nevada Brewing Co.'s latest seasonal beer, Powder Day IPA, the brewery announced a donation doubling initiative benefiting their longtime nonprofit partner, Protect Our Winters (POW). Sierra Nevada will match consumer donations up to $25,000 total during the donation drive, from Feb. 1 to 22. Consumers are encouraged to donate any amount to help POW advance non-partisan policies and outreach that protect the environment.
"We partner with Protect Our Winters to combine our love of the outdoors with climate action needed for a resilient future," said Mandi McKay, Sierra Nevada Director of Sustainability and Social Responsibility. "POW's non-partisan mission inspires all of us to find common ground and protect the places we live and play."
Brewery-Led Sustainability Initiatives
Sierra Nevada Debuted the ‘Powder Day’ Donation Match Event
Trend Themes
1. Sustainability-driven Collaborations - More companies will partner with non-profits to promote environmental sustainability efforts through donation incentives.
2. Consumer-driven Donation Matching - More companies will incorporate consumer-driven donation-matching into their sustainability initiatives to increase engagement and drive impact.
3. Industry-non-profit Partnerships - More industries will form partnerships with non-profits who share similar goals, leveraging each other's strengths to drive positive impact.
Industry Implications
1. Beverage Industry - Beverage companies can leverage sustainable initiatives as a way to promote their brand image and create positive impact.
2. Non-profit Sector - Non-profits can form partnerships with businesses to drive more effective and efficient environmental sustainability campaigns.
3. Hospitality Industry - Hotels and resorts can promote environmental sustainability in collaboration with non-profits, while also offering unique experiences to their customers.