On August 14th, Redtag.ca announced a special initiative in partnership with the SickKids Foundation. On this day, 1% of all bookings made on the travel platform were donated directly to the foundation. The initiative was dubbed 'SickKids Day.'
This event marks marked Redtag.ca's 20th anniversary and its ninth year supporting SickKids Foundation. The partnership is driven by a personal connection, as one of the company's founders and many of its staff members have personal ties to SickKids, either as former patients or as parents of children who have received care there.
This campaign is part of redtag.ca’s broader commitment to philanthropy, which includes year-round fundraising activities like the Annual Charity Golf Classic and a recent multi-year agreement that secured the company naming rights to a staff lounge at SickKids.
Travel Company Charity Initiatives
Redtag.ca Partnered with the SickKids Foundation
Trend Themes
1. Charity-driven Marketing - Businesses are increasingly incorporating charitable initiatives into their marketing strategies, integrating cause-driven campaigns that resonate with consumers.
2. Personalized Philanthropy Ties - Companies are leveraging personal connections to charitable causes to foster deeper emotional bonds with their audience, creating unique storytelling opportunities.
3. Corporate-naming Rights for Social Good - Securing corporate naming rights for facilities in nonprofit organizations is becoming a notable trend, providing brands with a platform for sustained visibility and engagement.
Industry Implications
1. Travel Retail - Travel companies are exploring innovative ways to incorporate philanthropy into their business models, blending consumer experiences with giving back.
2. Healthcare Philanthropy - The intersection of healthcare and charitable initiatives is opening new avenues for partnerships that benefit both medical institutions and corporate sponsors.
3. Event-based Fundraising - The events industry is seeing a rise in charity-focused events, which combine entertainment with fundraising, providing mutual benefits for participants and beneficiaries.