The Shwop Coat was created with the help of a lot of people, not just the design team over at Marks & Spencer. Part of the British retailer's shwopping scheme with Oxfam, the Shwop Coat is the result of countless of customers' donations earlier in the year. Essentially a recycling initiative, shwopping encouraged people to trade in their old clothes for new ones. Instead of creating more art installations, Marks & Spencer created the Shwop Coat.
The recycled clothes were reduced to fibre form, cleaned and made into new fabric to create the Swop Coat. Consisting of 63% wool, 26% nylon, 8% cashmere and 3% other fibers, it takes on a peacoat style, which is perfect for the fall and winter seasons.
Recycled Clothing Outerwear
The Shwop Coat is the Result of Marks & Spencer's Shwopping Scheme
Trend Themes
1. Recycled Clothing - Disruptive innovation opportunity in the fashion industry by transforming old clothes into new fabric.
2. Shwopping Scheme - Disruptive innovation opportunity in retail by implementing a clothing exchange program.
3. Sustainable Fashion - Disruptive innovation opportunity in the fashion industry by promoting environmentally-friendly apparel.
Industry Implications
1. Fashion - Opportunity for clothing brands to incorporate recycling initiatives into their production processes.
2. Retail - Opportunity for retailers to implement clothing exchange programs to encourage sustainability.
3. Textile - Opportunity for textile manufacturers to develop new fabric using recycled clothing materials.