The designer of Shred packaging had the teenage male demographic targeted in her graphic concept, though Ani Bijoyan seems to have developed a brand identity that would appeal to a man of any age. The sealed pouches and bottles that make up this collection of masculine cosmetics seeks to achieve a contemporary look through the use of a classic pattern.
Despite the varying gradients of green that cover each piece, they can be broken down quite simply into a network of squares. The checkered aesthetic is reminiscent of the timeless textile motif, which incidentally remains to be a very popular design in men's fashion. Razors, disposable blades, shaving cream and aftershave are contained within Shred packaging, modernized by round yellow icons which visually brand each parcel.
Tartan Toiletry Branding
Shred Packaging Applies a Bold Look to Shaving Products
Trend Themes
1. Bold Toiletry Packaging - Opportunity for disruptive innovation in creating bold and visually striking packaging designs for toiletry products.
2. Contemporary Masculine Aesthetics - Opportunity for disruptive innovation in developing modern and stylish aesthetics for men's personal care products.
3. Incorporating Classic Patterns - Opportunity for disruptive innovation in utilizing timeless patterns, such as checkered motifs, in product branding and packaging.
Industry Implications
1. Personal Care Products - Opportunity for disruptive innovation in the personal care industry by creating visually appealing and modern packaging for shaving products.
2. Men's Fashion - Opportunity for disruptive innovation in the men's fashion industry through the integration of classic patterns and motifs into clothing designs.
3. Cosmetics and Grooming - Opportunity for disruptive innovation in the cosmetics and grooming industry by reimagining the packaging and branding of men's personal care products.