Apparently this is not a hoax. Shower Shock caffeinated soap allows the user to enjoy an extra morning stimulant while exercising good hygiene.
This novelty 2 in 1 product, invented by ThinkGeek has been featured on the likes of NBC, CNN, and Good Morning America, among others.
The caffeine content is infused, and contains 4.5 servings (200 mg.) per 1.5 oz. bar, and is absorbed through the users' skin through regular shower use.
The product website does not indicate any physician warnings about side effects.
Below are two more caffeinated soaps.
Caffeinated Soap Bars
Shower Shock
Trend Themes
1. Caffeinated Personal Care Products - Opportunity for creating a range of caffeinated personal care products, such as shampoo, face wash, and body lotion, to provide an energy boost during routine self-care routines.
2. Functional Novelty Items - Potential for the development of other functional novelty items that combine everyday products with unique features, like caffeinated toothpaste or vitamin-infused socks.
3. Biohacking Health and Wellness - Growing trend of incorporating unconventional methods, like caffeinated soap, into personal health and wellness routines to optimize energy levels and productivity.
Industry Implications
1. Personal Care - Innovative opportunities for personal care companies to capitalize on the demand for unconventional products that offer additional benefits, such as energy-boosting properties.
2. Consumer Goods - Disruptive innovation potential in the consumer goods industry by introducing functional novelty items that provide unique features and enhance everyday experiences.
3. Health and Wellness - Biohacking industry can explore new disruptive opportunities by developing products and services that incorporate unconventional methods to improve energy and overall well-being.