For its latest shopping campaign, Johannesburg-based shopping center Sandton City leveraged artificial intelligence to create digital designs of fashion staples. This campaign reinvents and reinvigorates the City of Icons campaign from the year prior but in a fresh way with the help of AI.
Across the shopping center, screens depict timeless staples like little black dresses, hoodies and trench coats interpreted through the lens of Midjourney Bot on Discord.
To enhance the campaign, the center will be producing a six-part documentary series on social media that provides a look into how artificial intelligence was leveraged, as well as how different retailers within the center are using AI. Dimitri Kokinos, general manager of Sandton City, says, "By continuously pushing the boundaries, we aim to remain ahead of the curve and to inspire our shoppers with the belief that the future is an exciting space, filled with limitless possibilities for all of us."
AI-Generated Shopping Campaigns
Sandton City's Latest Campaign Integrates Smart Technology
Trend Themes
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Industry Implications
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