Shoppable AR—that is, Shoppable Augmented Reality—is truthfully the digital retail model of the future. While some consumers are reluctant to buy goods online because they can't try them on, platforms such as Snapchat's Shoppable AR are here to address and remedy this.
The initial campaign for the "try-on" filters is headed in partnership with Gucci. It results in "the first global sponsored augmented reality shoe try-on Lenses on the social media platform." There will be a total of four sneaker models in two different Lenses. The Shoppable AR will redirect users who are ready to buy with a 'Shop Now' button.
The Gucci x Snapchat Shoppable AR will be available to users in the UK, US, France, Italy, UAE, Saudi Arabia, Australia, and Japan.
Luxury Social Media Campaigns
Gucci is One of the First to Use Snapchat's Shoppable AR Option
Trend Themes
1. Shoppable AR - The rise of Shoppable Augmented Reality presents innovative opportunities for digital retail, allowing consumers to try on products before purchasing them online.
2. Try-on Filters - The integration of try-on filters in social media campaigns provides an immersive and interactive shopping experience, bridging the gap between online and in-store retail.
3. Global Sponsored Augmented Reality - The use of global sponsored augmented reality in marketing initiatives opens up new possibilities for brands to engage with a wide audience and drive sales through interactive experiences.
Industry Implications
1. Digital Retail - The advancements in shoppable AR technology create disruptive innovation opportunities for digital retail businesses to enhance the online shopping experience and boost sales.
2. Social Media Marketing - The integration of try-on filters and shoppable AR in social media campaigns presents game-changing opportunities for marketers to drive consumer engagement and conversions.
3. Luxury Brands - Luxury brands can capitalize on global sponsored augmented reality campaigns to reach a wider audience, create unique brand experiences, and drive brand loyalty and sales.