Located in the trendy, tourist-packed shopping district of Covent Garden, London, this shop hybrid is the epitome of convergence. Designed by Russell Sage Studios, Teatulia is an establishment that grants consumers access to tea from Bangladesh during the day and turns into a cocktail bar at night. The offerings consist of six brews of hot tea and tea-inspired alcoholic beverages. This dynamic approach to business is sure to appeal to a wide audience and increase loyalty in consumers. The colorful and contemporary brand identity was successfully executed by Here Design, ensuring that guests feel welcomed.
While Teatulia's products have graced the shelves of luxury retailers for quite some time, the new location is the company's first brick-and-mortar store in the city. The design of the shop hybrid brings about a cheerful, upbeat atmosphere.
Boozy Tea Shop Hybrids
Russell Sage Studios Arranges a Rich & Colorful Interior for Teatulia
Trend Themes
1. Tea Cocktails - More establishments are mixing tea with alcohol to create unique, flavorful beverages.
2. Day-to-night Business Models - More businesses are adopting hybrid models that cater to different consumer needs at different times of the day.
3. Ethnic Fusion Cuisine - Combining elements of different cultures and cuisines is becoming more popular among restaurants and food establishments.
Industry Implications
1. Food & Beverage - The food and beverage industry can take inspiration from Teatulia's fusion of traditional and modern elements to create unique and dynamic products and experiences for customers.
2. Hospitality - The hospitality industry can utilize Teatulia's day-to-night business model to offer guests different services and experiences throughout their stay.
3. Retail - The retail industry can use Teatulia's successful branding strategy to create a welcoming and appealing atmosphere for customers to keep them loyal and coming back for more.