The SHOOP Spring/Summer 2021 collection was recently unveiled during Tokyo Fashion Week. The menswear range highlights protective apparel that is fitting with the new normal we are experiencing globally -- the ongoing COVID-19 pandemic.
Featuring highly functional pieces like waterproof rain gear and face-shielding hoods, this collection is designed to protect from the elements and pollutants synonymous with busy urban environments. It is also reflective of growing consumer concerns surrounding safety, especially as mask-wearing continues to be a crucial preventative measure.
In addition to its practical outerwear, the SHOOP Spring/Summer 2021 collection spotlights colorful knitwear and oversized suiting. The collection also includes effortlessly cool loungewear that is all about comfort and ease, alongside pleated shorts and open seam trousers that remix classic silhouettes.
Protective Urban Menswear
The SHOOP Spring/Summer 2021 Collection Highlights Dramatic Layers
Trend Themes
1. Protective Apparel - Disruptive innovation opportunity: Develop new materials and technologies to enhance the functionality and effectiveness of protective clothing for urban environments.
2. Sustainable Fashion - Disruptive innovation opportunity: Integrate eco-friendly materials and production methods into urban menswear to address growing consumer concerns about sustainability.
3. Comfortable Loungewear - Disruptive innovation opportunity: Design innovative loungewear that combines comfort and style to cater to the increased demand for comfortable clothing in the urban setting.
Industry Implications
1. Fashion Design - Disruptive innovation opportunity: Collaborate with technology companies to develop smart textiles and wearable technology for urban menswear.
2. Textile Manufacturing - Disruptive innovation opportunity: Develop sustainable and high-performance fabrics specifically tailored for protective urban menswear.
3. Sustainable Fashion Retail - Disruptive innovation opportunity: Create platforms or retail spaces that promote and sell sustainable urban menswear, catering to the growing demand for eco-friendly fashion.