Everlane, an online shoe retailer, came up with a creative way to give a physical presence to its brand and products on a cross-country hotel shopping tour. Called 'Room Service,' the tour will bring the brand's shoes to hip hotels in Brooklyn, L.A., San Francisco and Manhattan.
Each hotel shopping experience will be different, from high tea to dim sum, every stop provides a unique experience for shoppers to be introduced to the online shoe retailer's footwear in person. This is a great way to raise awareness of Everlane's products as well as reach out to an audience that may not have otherwise heard of the retailer online.
The collection includes classy flats, casual streetwear and modern loafers. If people cannot attend these hotel events, then the site also offers visual concierge services through video chat to help users find their perfect fit.
Hotel Pop-Up Shops
Shoe Retailer Everlane is Presenting Its Online Products in Hip American Hotels
Trend Themes
1. Hotel Pop-up Shops - More online retailers will explore hotel pop-up shops to create a physical presence for their brands and products.
2. Experience-based Marketing - Creating unique, engaging experiences for customers with interactive events will become a crucial part of marketing strategies.
3. Visual Concierge Services - Online retailers will incorporate more personalized video chat services to enhance the online shopping experience.
Industry Implications
1. Online Retail - Online retailers will use hotel pop-up shops and other creative means to connect with their customers and create a seamless online-to-offline shopping experience.
2. Hospitality - Hotels will play a key role in the trend of hosting pop-up shops and providing unique experiences for guests and locals alike.
3. Retail Technology - The demand for more interactive and personalized shopping experiences will drive the growth of visual concierge services and other innovative retail technologies.