Powerhouse sportswear brands Nike and Adidas recently came together to create a sleek shoe model that highlights a sleek and modern sport aesthetic paired with vintage design patterns. The shoe, dubbed the NMD, offers a stylishly bright red and black tie dye pattern on a sneaker silhouette that pays tributes to fashion elements popularized by both brands.
It might be an unlikely match to see what might be considered athletic fashion revivals Nike and Adidas come together to work on a shoe design, but the two companies have together for the Consortium Tour in which Nike is the guest host. The NMD shoes capture the vintage flare of the Haight Street district in San Fransisco that is known for its large music scene and street art. The sneakers feature a bold tie-dye red and black upper coupled with a fitted frame and white soles.
Collaborative Tie-Dye Sneakers
Adidas Boldly Partners with Nike to Create a Joint Shoe Model
Trend Themes
1. Collaborative Shoe Design - The collaboration between Nike and Adidas demonstrates a growing trend of sportswear brands joining forces to create unique and innovative shoe models.
2. Athletic Fashion Revival - The NMD shoes highlight the return of vintage design patterns in sportswear, offering a blend of modern and retro aesthetics.
3. Street Culture Influence - The NMD shoes draw inspiration from the vibrant street art and music scene of San Francisco's Haight Street, showcasing the influence of urban culture in fashion.
Industry Implications
1. Sportswear - The collaboration between Nike and Adidas opens up opportunities for other sportswear brands to team up and create collaborative shoe designs that appeal to a wider range of consumers.
2. Fashion - The resurgence of vintage design patterns in the NMD shoes indicates a growing trend in the fashion industry towards incorporating retro elements into contemporary styles.
3. Streetwear - The influence of street culture in the NMD shoes presents opportunities for streetwear brands to capitalize on the popularity of urban fashion and collaborate with sportswear companies on unique product offerings.