Earlier this week, a new BMW ad ran in British newspapers and it offered quite a shock to dog lovers. Why? Because the new BMW is not a canine lover, on the contrary. It contains a system that prevents any dog from releasing itself on your car. The system administrates a 220 volts electric shock to the dog.
Not quite nice, fortunately it was only an April Fool's joke! Imagine, pet lovers already called the info line and found out that the new BMW is a dashing, sporty car but not a dog killer by any means. Hopefully....
Big Brand Hoaxes
BMW Dog Zapper
Trend Themes
1. April Fool's Pranks - Opportunity for brands to create humorous and unexpected marketing campaigns on April Fool's Day.
2. Controversial Advertising - Opportunity for brands to generate buzz and media attention through provocative and attention-grabbing advertisements.
3. Consumer Perceptions - Opportunity for brands to shape consumer perception and dispel false information through effective communication strategies.
Industry Implications
1. Automotive - Opportunity for car manufacturers to leverage April Fool's Day to showcase their innovative and playful side.
2. Marketing and Advertising - Opportunity for agencies to help brands create unique and attention-grabbing campaigns that generate buzz and consumer engagement.
3. Brand Management - Opportunity for brand managers to effectively address and rectify false information to maintain brand reputation and trust.