Wickipedia defines Shock Advertising as "a form of advertising where social or moral boundaries are pushed in order to create buzz and controversy. It depends on the mantra "there's no such thing as bad publicity." In the above example from the Brazil government, you can see that the definition of shock advertising is embraced.
Implications - Advertisements that drive shock value have become more popular amongst the years, especially when advertising for causes and charities. The reason behind this is because audiences need to understand the hard impact of diseases, accidents, etc. Additionally to using a shock factor, the advertisements have to use their media wisely to deliver as much impact as possible.
Shock Advertising
Pedestrian Safety Ad in Brazil
Trend Themes
1. Shock Advertising for Social Causes - There is potential for businesses to partner with charities or causes and utilize shock advertising to create greater impact and awareness.
2. The Power of Controversy in Advertising - Businesses can explore the use of controversial marketing to create buzz around their brand and message.
3. Maximizing Impact Through Media Strategy - Developing a thoughtful media plan that complements the shock value of advertising can lead to a more impactful campaign.
Industry Implications
1. Advertising - The advertising industry can explore the use of shock advertising as an effective tool for creating awareness and engagement for brands and social causes.
2. Charities and Nonprofits - Charities and nonprofits can consider utilizing shock advertising as a way to create greater impact and urgency for their causes.
3. Public Safety - Government agencies and public safety organizations can utilize shock advertising to increase awareness and compliance with safety regulations and initiatives.