Two friends, Jesse Lockhart and Nick Schuman, have covered a $10,000 motorcycle in permanent marker to attract attention to their new custom paint shop.
The marked motorcycle is called Shiyonin (means servant of God) and it features brilliant graffiti across the entire body done using a Sharpie. Using two Sharpies a piece, the partners started on opposite sides and met in the middle with no rhyme or reason.
Shiyonin is a brilliant display of artwork and I can’t see how these two buddies would have any trouble attracting interest once potential consumers see this bike.
Markered Motorcycles
Business Partners Use 4 Sharpies to Create Shiyonin, a Tattood Bike
Trend Themes
1. Customized Artwork - There is an opportunity for businesses to offer customized artwork on various products as a unique selling proposition.
2. Attention-grabbing Marketing - Businesses can explore creative and unconventional marketing strategies to attract attention and stand out from competitors.
3. Personalized Expression - Consumers are increasingly seeking products and services that allow them to express their individuality and personality.
Industry Implications
1. Custom Paint Shops - Custom paint shops can tap into the demand for personalized, artistic designs on motorcycles and other vehicles.
2. Marketing and Advertising Agencies - Marketing and advertising agencies can offer unique and attention-grabbing campaigns that involve unconventional marketing tactics.
3. E-commerce Platforms - E-commerce platforms can provide a marketplace for artists and designers to offer customized artwork on various products.