SHISEIDO THE STORE is a new concept space that has updated the popular Japanese makeup brand's flagship store to feature a purpose that extends past offering cosmetic products. This unique space intends to engage and attract loyal customers through offering a variety of services that are rooted in self-care and luxurious pampering.
The four-floor building consists of areas that allow consumers to try on the brand's beauty products, to take photos from the in-store studio or to relax at the integrated cafe. In addition, this space will also host beauty seminars, which educate the general public on concepts including "everyday beauty care problems" and "beauty you want to achieve for a special day."
SHISEIDO THE STORE is located in Tokyo.
Experience-Oriented Beauty Stores
SHISEIDO THE STORE Offers More Than Just Products
Trend Themes
1. Experience-oriented Beauty Stores - Creating immersive and interactive beauty retail spaces that offer more than just products.
2. Self-care and Pampering Services - Providing luxurious experiences and services rooted in self-care and pampering to attract and engage customers.
3. Educational Beauty Seminars - Hosting seminars to educate the public on beauty care problems and achieving desired looks.
Industry Implications
1. Beauty and Cosmetics - The beauty industry can capitalize on the trend by creating experience-oriented stores that prioritize self-care and pampering services.
2. Retail and Fashion - The retail and fashion industry can adopt the concept of experience-oriented stores to enhance customer engagement and drive sales.
3. Hospitality and Wellness - The hospitality and wellness industry can explore partnerships and collaborations with beauty brands to offer immersive self-care experiences to customers.