The Japanese beauty brand Shiseido launched a range of products that respond to the skincare needs influenced by the COVID-19 pandemic. The collection was launched under AQUALABEL, a brand owned by Shiseido, and offers a simple solution to protect and keep the skin barrier healthy.
Shiseido conducted a market research study to understand better how the COVID-19 pandemic has influenced skincare. The results showed that half of the respondents identified as health-conscious following the rise of the COVID-19. This shift towards health-consciousness has trickled into skincare and prompted Shiseido to develop a line that targets this demographic.
This new line of products is formulated with extracts from okra, cherry blossom leaves, rice, and fermented seed extract. The fermented ingredients help restore good health and offer health-conscious consumers a clean skincare alternative.
Pandemic-Focused Skincare Products
Shiseido's New Line Responds to COVID-Related Skincare Needs
Trend Themes
1. Health-conscious Skincare - Creating skincare products that cater to health-conscious consumers looking for clean and protective ingredients.
2. Pandemic-influenced Skincare - Developing skincare products that address the specific needs of the skin barrier caused by COVID-19 pandemic.
3. Natural Ingredients Skincare - Incorporating natural ingredients that promote good health and act as a clean alternative to synthetic ingredients in skincare products.
Industry Implications
1. Beauty and Personal Care - Rethinking and creating new skincare products that cater to the changing needs of consumers influenced by a pandemic and a growing preference for natural, clean ingredients options.
2. Health and Wellness - Exploring the role of skincare products in improving overall health and wellness, and creating branding and marketing strategies that resonate with the health-conscious demographic.
3. Sustainability - Promoting sustainable practices in the beauty industry and exploring ways to incorporate eco-friendly ingredients and packaging in skincare products without compromising efficacy.