The Shiroma Spring 2013 line came under the microscope of style writers and grunge enthusiasts at the 2012 Mercedes-Benz Tokyo Fashion Week showing. The designer kicked off her career in the public limelight in 2010 when her pieces were displayed at Parisian exhibitions.
Shiroma's magnificent patterns have all been spearheaded by the label's founder. Production is however done separately at a sewing factory, leading to the same dual merchandising concept that has become so central to contemporary collections.
Standing in stark contrast to the conventional manufacturing processes is this Spring 2013 show's hairstyles. Messy pompadours loom above the heads of the models, echoing the appearances of punky rock groups and the rebellious allure of bands like the Sex Pistols and The Clash.
Punky Pompadour Runways
The Shiroma Spring 2013 Line is Hoodlum Chic
Trend Themes
1. Grunge-inspired Fashion - Fashion brands and designers can leverage the popularity of punk and grunge styles to create disruptive new looks and subvert traditional fashion norms.
2. Dual Merchandising - Retailers can adopt Shiroma's strategy of separating production from design to create separate, distinct product lines that cater to different markets and consumer preferences.
3. Pompadour Hairstyles - Haircare brands and stylists can introduce punk-inspired hairstyles like the pompadour to meet the demand for edgy, non-traditional looks.
Industry Implications
1. Fashion - Fashion brands can leverage punk and grunge styles to create disruptive new collections that cater to a wider range of consumers and make a statement with their designs.
2. Manufacturing - Manufacturing companies can adopt Shiroma's dual merchandising model to create separate product lines that cater to different consumer preferences and offer more options to retailers and customers alike.
3. Beauty and Personal Care - Haircare brands and stylists can capitalize on the popularity of punk-inspired hairstyles like the pompadour to create new, edgy looks for consumers who want to stand out and make a statement with their appearance.