Noticing that Helvetica is the most used font in t-shirt design, artist Shirley-Ann Dick decided to go against the grain. She created a line of shirts that declare (in what seems like every font but Helvetica) “There's more to life than Helvetica.â€
The t-shirt designs by Shirley-Ann Dick come in blue and red and are a fun use of simple typography that makes font exciting. Take a look at the cute tee designs above.
Implications - T-Shirts that say catchy slogans and interesting messages continue to gain a great deal of attention as they are a form of walking bilboard. Companies that can release products that are branded, yet still aesthetically pleasing, are more likely to attract loyal and new consumers.
Typography Tees
Shirley-Ann Dick Proves there is More to Life than Helvetica
Trend Themes
1. Anti-helvetica Typography - Creating t-shirts with anti-Helvetica typography is a trend that appeals to consumers seeking unique and creative designs.
2. Slogans with Simple Typography - The popularity of typography t-shirts with catchy slogans gives an opportunity for businesses to experiment with simple yet effective typography in their brand messaging.
3. Branded Aesthetic Products - Releasing aesthetically pleasing branded products, such as typography t-shirts, can help companies attract and retain loyal consumers.
Industry Implications
1. Fashion - The fashion industry can take advantage of the anti-Helvetica typography trend by incorporating it into their clothing designs and branding.
2. Advertising - Typography t-shirts with catchy slogans provide an innovative approach for advertising that can create buzz and increase brand awareness.
3. Graphic Design - Graphic designers can seize the trend of typography t-shirts and use it as an opportunity to showcase their skills in creating unique and visually appealing designs.