Marvel is looking to bring a shipping container theater to New York's Broadway district, which would enable pop-up theater performances to safely take place in an open-air and socially distanced setting.
The company's concept acts like a bridge over the city street, allowing for a more compact modular build that would decrease the amount of space needed to set up a live theater performance that audiences could enjoy. The concept revolves around a nightly schedule, when a portion of the district could be shut down to accommodate the shipping container theater, which would then be dismantled afterwards to allow for normal activity and traffic. The upper portion of the theater would remain in tact during the day, and the additional street-level pieces would be brought out ahead of a performance.
Open-Air Shipping Container Theaters
Marvel Has Released a Concept for an Open-Air Theater in NYC
Trend Themes
1. Open-air Theater Performances - The concept of an open-air theater creates opportunities for more outdoor performances, which can be a safer option for live events during or after the pandemic.
2. Compact Modular Builds - The use of compact modular builds can create a more cost-effective and efficient way to construct theaters and other similar structures.
3. Pop-up Event Venues - The trend of pop-up shipping container theaters can generate more opportunities for unique and temporary event spaces in various locations.
Industry Implications
1. Entertainment - The entertainment industry can utilize open-air theaters to create new performance experiences and attract a wider audience.
2. Construction - The construction industry can explore the use of modular builds for various structures, including theaters, to optimize time and resources.
3. Event Planning - The event planning industry can leverage pop-up event venues, such as shipping container theaters, to offer clients more unique and customizable options for their events.