The Shinola 'The Duck' timepiece is a new accessory from the Detroit-based watch brand that comes as its first-ever surf-ready model that doesn't skimp when it comes to style and functionality.
The timepiece gets its name from the duck diving surfing technique and feature a 42mm stainless steel case along with a bidirectional bezel, drilled lugs and a distinguished overall design. The watch comes in blue, yellow and flat black color options, which are each finished with Super LumiNova markers to make it easily visible in low-light environments.
The Shinola 'The Duck' timepiece is powered by a 713 quartz movement, comes rated for 200 meters of water resistance and will be available for purchase starting April 7, 2020 at a starting price point of $650.
Surf-Ready Americana Timepieces
The Shinola 'The Duck' is Rated for 200m of Water Resistance
Trend Themes
1. Surf-ready Timepieces - Opportunity for watch brands to design and produce timepieces specifically for surfers, combining style and functionality.
2. Durable Water-resistant Watches - Opportunity for watch brands to create high-quality timepieces with excellent water resistance capabilities.
3. Innovative Watch Materials - Opportunity for watch brands to explore and utilize advanced materials that enhance durability and water resistance.
Industry Implications
1. Watch Manufacturing - Opportunity for watch manufacturers to expand their product offerings by incorporating surf-ready features into their designs.
2. Athletic Apparel - Opportunity for athletic apparel brands to collaborate with watch manufacturers and create fashion-forward and functional timepieces for surfers.
3. Outdoor Sports Equipment - Opportunity for outdoor sports equipment companies to develop and market specialized watches for water sports enthusiasts, catering to their specific needs.