American Adventure-Ready Timepieces

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The Shinola Duck Watch is Assembled by Hand in Detroit

The Shinola Duck Watch is a proudly American timepiece focused on performance and style for a balanced accessory that's ready to provide rugged resilience on ones's wrist. The watch is hand-assembled in Detroit with Swiss and important parts, and is built to effortless withstand hardcore adventures in the ocean or the bush. The water-resistant surfer timepiece boasts a stainless steel case with a screw-down crown to match along with a unidirectional bezel, SuperLumi-Nova on the hands and dial, an extra-thick sapphire crystal lens and even an expandable rubber strap.

The Shinola Duck Watch comes in three color options including a distinctly oceanic blue, a bright canary yellow and a demure black. Priced at $650, the timepiece is available now.
Trend Themes
1. American-made Timepieces - With the growing interest in sustainability and conscious consumption, there is an emerging trend for American-made timepieces like the Shinola Duck Watch that combine style and durability.
2. Adventure-ready Watches - As people are seeking more outdoor experiences, adventure-ready watches like the Shinola Duck Watch are becoming more popular and there is an opportunity for innovation in designing watches that withstand hardcore adventures.
3. Hand-assembled Watches - With the resurgence of handmade craftsmanship, there is a growing trend for hand-assembled watches like the Shinola Duck Watch, creating opportunities for luxury brands to develop handmade watches with a focus on quality craftsmanship.
Industry Implications
1. Watchmaking - The watchmaking industry can capitalize on the trend of adventure-ready and American-made timepieces by emphasizing sustainability, quality, and durability.
2. Luxury Goods - Luxury goods brands can tap into the trend of hand-assembled watches by creating unique and high-quality timepieces that showcase expert craftsmanship and attention to detail.
3. Outdoor Gear - With the rise in outdoor activities, the outdoor gear industry can benefit from developing and marketing adventure-ready watches that cater to the needs of outdoor enthusiasts.

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