Vintage-inspired knitwear brand Wildfox is introducing its 'She's a Gypsy' Spring 2015 collection by way of a new lookbook starring Clare Settje, Jena Goldsack and Alyssah Ali, under the guidance of Wildfox's creative director Kimberley Gordon and photographer Mark Hunter.
Wildfox was conceived as a brand for dreamers; for those who are not tethered to one place, but long to feel the wind ruffle through their hair as they travel to the next destination. Always moving, always restless, the Wildfox woman is an eternal wanderer; a perennial hippie with flowers braided through her long, unkempt hair and a faraway look in her eyes.
The 'She's a Gypsy' collection completely reflects the Wildfox woman's free spirit and ache to roam, a fact which is beautifully communicated through the collection's accompanying lookbook.
Flirty Bohemian Lookbooks
This Lookbook Features the 'She's a Gypsy' Collection by Wildfox
Trend Themes
1. Vintage-inspired Lookbooks - The trend of using vintage-inspired lookbooks is an opportunity for the fashion industry to create a unique brand experience by capturing the essence of a bygone era.
2. Bohemian Style - The popularity of bohemian-inspired fashion is an opportunity for brands to cater to consumers who value unique self-expression and individuality.
3. Fashion Photography - The trend of using fashion photography to showcase clothing collections is an opportunity for photographers and brands to collaborate and create innovative and visually stunning campaigns.
Industry Implications
1. Fashion - The fashion industry can use the flirty bohemian lookbook trend to create unique brand experiences and appeal to consumers who value creativity and self-expression.
2. Photography - The use of fashion photography in lookbooks creates an opportunity for photographers to collaborate with fashion brands and showcase their work in innovative ways.
3. Ecommerce - The bohemian style trend can help ecommerce businesses appeal to the growing market of consumers who are looking for unique and individualistic styles, by offering a range of bohemian-inspired clothing.